Reserach results from the study were outlined in Getting to “Wow”: Consumers Describe What Makes a Great Shopping Experience published at Knowledge@Wharton.
What is interesting in this article is their list of five major areas that contribute to a great shopping experience:
Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening.
Executional excellence: patiently explaining and advising, checking stock, helping to find products, having product knowledge and providing unexpected product quality.
Brand Experience: exciting store design and atmosphere, consistently great product quality, making customers feel they’re special and that they always get a deal.
Expediting: being sensitive to customers’ time on long check-out lines, being proactive in helping speed the shopping process.
Problem Recovery: helping resolve and compensate for problems, upgrading quality and ensuring complete satisfaction.
Great shopping experiences are those we talk about to others.
Retailers trading under a common shingle - the various newsagency brands or just the word newsagency - need to collectively agree standards and strategies which drive great shopping experieences and commit to relentless pursuit of these standards and the implementation of the strategies.
Too many newsagencies are run by people who prefer process work over business leadership, people who have bought an income and not a business.
The strength of our future as a retail channel depends on how many of us want to provide a great shopping experience.
How does your business shape up ?
Wednesday, August 26, 2009
Monday, August 17, 2009
Top 10 Supply Chain Technology Trends
It’s easy to name “mobility” and “wireless” as trends, but it’s less clear exactly what direction these developments are taking and how they can be used to improve business. Intermec have recently released a new whitepaper which while having an Intermec bias of sorts does provide a good framework for current tech trends in supply chain. ( See link)
In summary the whitepaper lists the following trends:
Here are the top 10 trends and technologies impacting supply chain operations spanning production, distribution, retail and remote service.
1. Comprehensive connectivity – from 802.11 wireless LAN technologies, cellular networks, Bluetooth
2. Voice and GPS communication integrated into rugged computers
3. Speech recognition
4. Digital imaging
5. Portable printing
6. 2D & other bar coding advances
7. RFID
8. RTLS
9. Remote management
10. Wireless and device security
You’re probably familiar with the technologies listed above, but perhaps not with the latest developments and trends. For example, did you know that practically any application can be
easily modified to accept speech input because of the recent development of terminal emulation-based speech recognition technology? Did you know that Bluetooth, 802.11b/g, cellular and
GPS communication are all available in a single handheld device?
Did you know improved optics allow 2D bar codes on paper to be read at greater distances (over 50 feet) than 1D bar codes on retroreflective labels?
Read the whitepaper in full to learn more about how these and other developments are helping make production, distribution, service and other supply chain operations more efficient.
In summary the whitepaper lists the following trends:
Here are the top 10 trends and technologies impacting supply chain operations spanning production, distribution, retail and remote service.
1. Comprehensive connectivity – from 802.11 wireless LAN technologies, cellular networks, Bluetooth
2. Voice and GPS communication integrated into rugged computers
3. Speech recognition
4. Digital imaging
5. Portable printing
6. 2D & other bar coding advances
7. RFID
8. RTLS
9. Remote management
10. Wireless and device security
You’re probably familiar with the technologies listed above, but perhaps not with the latest developments and trends. For example, did you know that practically any application can be
easily modified to accept speech input because of the recent development of terminal emulation-based speech recognition technology? Did you know that Bluetooth, 802.11b/g, cellular and
GPS communication are all available in a single handheld device?
Did you know improved optics allow 2D bar codes on paper to be read at greater distances (over 50 feet) than 1D bar codes on retroreflective labels?
Read the whitepaper in full to learn more about how these and other developments are helping make production, distribution, service and other supply chain operations more efficient.
Sunday, August 16, 2009
Warehouse & DC: Voice broadens its horizons
Over the last five years, voice technology went from “bleeding edge” to “leading edge” to ultimately joining the ranks of other affordable, reliable technologies for use in picking operations. Here’s where it’s going and how it’s being applied by two savvy DC managers.
The verdict is in and there’s very little debate: Voice-directed picking has proven time and again that it can help companies make significant strides in productivity, accuracy, and safety improvement. By converting pick lists to voice commands and transmitting them to workers via headsets linked to wearable, mobile computers over wireless networks, voice allows workers to free their hands and eyes for the most important task at hand—the picking of product. And by all accounts, interest in voice, especially in grocery and retail verticals, is not expected to wane anytime soon.
According to Eric Lamphier, senior director of product management for Manhattan Associates, his company’s voice implementations are going global with the majority of the demand coming from private, non-3PL sectors. “The grocery/food customers have certainly been leaders when it comes to implementing the technology, as full case, pick-to-pallet operation remains a very good fit for voice,” says Lamphier, adding that the healthcare and pharmaceutical sectors are rapidly following.
Tom Singer, principal at supply chain services provider Tompkins Associates, agrees with Lamphier’s assessment, but puts forth another theory for voice’s growing popularity. “Over the past few years,” says Singer, “top tier solution providers like Manhattan and Red Prairie have been collaborating with vendors and voice developers offering direct interface, out-of-the-box voice solutions.” Users simply pay a licensing fee for their pick engines to become voice-enabled.
According to both Singer and Lamphier, perhaps the latest technological development with voice responsible for driving its growth is the introduction of multi-modal devices. “What it gives you is the ability for dual use,” says Singer. “Pickers can work in a voice-only mode when doing straight picking, but switch to the screen or display when doing cycle counts and replenishments.”
Also Vocollect are ramping up its efforts and focus in Asia Pacific.
Voice for high volume , full case pick is an ideal solution.
Look out for voice is other domains such as medical - coming soon
Want to know more - lets chat.
The verdict is in and there’s very little debate: Voice-directed picking has proven time and again that it can help companies make significant strides in productivity, accuracy, and safety improvement. By converting pick lists to voice commands and transmitting them to workers via headsets linked to wearable, mobile computers over wireless networks, voice allows workers to free their hands and eyes for the most important task at hand—the picking of product. And by all accounts, interest in voice, especially in grocery and retail verticals, is not expected to wane anytime soon.
According to Eric Lamphier, senior director of product management for Manhattan Associates, his company’s voice implementations are going global with the majority of the demand coming from private, non-3PL sectors. “The grocery/food customers have certainly been leaders when it comes to implementing the technology, as full case, pick-to-pallet operation remains a very good fit for voice,” says Lamphier, adding that the healthcare and pharmaceutical sectors are rapidly following.
Tom Singer, principal at supply chain services provider Tompkins Associates, agrees with Lamphier’s assessment, but puts forth another theory for voice’s growing popularity. “Over the past few years,” says Singer, “top tier solution providers like Manhattan and Red Prairie have been collaborating with vendors and voice developers offering direct interface, out-of-the-box voice solutions.” Users simply pay a licensing fee for their pick engines to become voice-enabled.
According to both Singer and Lamphier, perhaps the latest technological development with voice responsible for driving its growth is the introduction of multi-modal devices. “What it gives you is the ability for dual use,” says Singer. “Pickers can work in a voice-only mode when doing straight picking, but switch to the screen or display when doing cycle counts and replenishments.”
Also Vocollect are ramping up its efforts and focus in Asia Pacific.
Voice for high volume , full case pick is an ideal solution.
Look out for voice is other domains such as medical - coming soon
Want to know more - lets chat.
Monday, August 3, 2009
DHL Scores Five Asian Logistics Awards
By Martin Murray
The 2009 Frost & Sullivan Asia Pacific Transportation & Logistics Awards were presented at a ceremony in Singapore last week. The big winner at the awards was the global logistics company, DHL. The logistics giant was the winner in five categories, including received two of the regional Best Practices awards, comprising Manufacturing Logistics Service Provider of the Year and Green Logistics Service Provider of the Year. DHL was a winner in three Voice of Customer awards, including the Pharmaceutical Logistics Service Provider of the Year for Malaysia as well as Pharmaceutical Logistics Service Provider of the Year for Indonesia and FMCG and Retail Logistics Service Provider of the Year for Indonesia.
The 2009 Frost & Sullivan Asia Pacific Transportation & Logistics Awards were presented at a ceremony in Singapore last week. The big winner at the awards was the global logistics company, DHL. The logistics giant was the winner in five categories, including received two of the regional Best Practices awards, comprising Manufacturing Logistics Service Provider of the Year and Green Logistics Service Provider of the Year. DHL was a winner in three Voice of Customer awards, including the Pharmaceutical Logistics Service Provider of the Year for Malaysia as well as Pharmaceutical Logistics Service Provider of the Year for Indonesia and FMCG and Retail Logistics Service Provider of the Year for Indonesia.
Supply Chain Software and Technology: The Status and the Future
A Great article that give great presecptive on the SCM IT market
By Bridget McCrea -- Supply Chain Management Review, 9/1/2008
You've heard that technology moves at the speed of light, and nowhere is this more evident than in the supply chain space, where new and improved offerings crop up every year. There are new iterations of TMS, WMS, ERP and GTM systems to test out, budding technologies like RFID and GPS to try, and many other options at your fingertips in this age of innovation.
In this article, we'll divide the supply chain technology space into segments—the software and solutions that vendors are developing, and the technology that they're using to make those systems better, faster and cheaper. Then, we'll look at what's around the next corner, what's coming down the pike, and the directions that software and technology are likely to take in the years to come.
So strap yourself in, sit back and enjoy the ride as we take you through the present and future of supply chain technology.Software and Solutions
Historically, supply chain software has been divided into two broad categories: supply chain execution (the optimization of product and service flow from source to customer) and supply chain planning (the coordination of assets to optimize the delivery of goods, services and information from supplier to customer). Over the last year, however, the lines between the two have become blurred, with new software bridging into both areas.
Nari Viswanathan, research director, supply chain management, for Aberdeen Group in Boston, points to One Network as a vendor that's helping to bridge the gap. “Its solution can do both planning and execution,” says Viswanathan, “and provides solutions that cover a wide variety of user roles and functions.” He says shippers are embracing the trend, with large high-tech, CPG, aerospace and defense manufacturers purchasing the software, which “sits on top of existing ERP systems.”
Also growing in popularity right now is the use of replenishment software, which is being developed by vendors like Oracle. Credit the fast-paced manufacturing environment with stoking the need for such systems, which help shippers achieve faster replenishment processes.
“This software runs several times a day, making use of the demand pattern provided by retailers,” says Viswanathan. “For a DVD manufacturer, for example, the software can help retailers replenish the stock within just a few hours.”
Joe Francis, executive director of technology for the Supply Chain Council in Washington, D.C., says global visibility has come to the forefront for many companies. And this, in turn, has pushed vendors to come up with solutions that effectively make the world smaller for those doing business internationally.
“Global visibility is the best practice that everyone wants right now,” says Francis. “Bad events are so disruptive that we're starting to see much more emphasis on track-and-trace and predictive events control.” Such controls aren't necessarily the domain of large ERP systems, says Francis, which tend to be more transaction-oriented in nature, rather than predictive. For help, shippers are turning to more specialized supply chain applications that can better tackle the global environment.
According to Steve Banker, director of supply chain management at Boston-based ARC Advisory Group, a recent survey of 140 supply chain managers uncovered TMS as the top-of-mind technology solution right now. Banker says that high fuel costs and a growing interest in green initiatives are pushing shippers in that direction, followed closely by WMS solutions that allow shippers to use RFID or speech recognition in their DCs. “TMS ranks the highest, and WMS is next as the most important supply chain applications right now,” Banker says.
Within those two categories, on-demand or “fast” solutions have gained much traction over the last few years. “Everyone has embraced the Web—particularly in the transportation realm—as the application space for solutions,” says Ann Grackin, managing director, global supply chain risk intelligence for Marsh Consulting in New York. Such solutions are particularly attractive for shippers that want to get up and running fast (without having to deal with the purchase-and-install process) at an affordable price and in an application environment where their trading partners can do the same.
“The concept isn't new, but the rate of adoption of these on-demand systems is increasing,” says Grackin. “Not just because we're seeing more complex supply chain networks that have to talk to each other, but also due to the increased need for visibility. The Web is the way to get that done.”
So whereas in the past, large companies would send out mandates to their trading partners to get hooked up on a specific solution, today those same firms are closely collaborating with their vendors and customers to create systems that help the various entities work together in the most efficient manner possible. Grackin points to the bumper crop of product recalls and counterfeit challenges in 2007 as one of the major catalysts for change in that arena.
“This year, we've seen a 2.7 percent increase in border seizures of counterfeit product, and that number could rise to 5 percent by the end of the year,” says Grackin. “That's driving companies to sit down with their trading partners to figure out how they can work together better and secure their supply chains while also increasing visibility and transparency. Then, they're coming up with strategies to put those discussions into action.”
According to AMR Research, users will be reaching out to both ERP vendors and so called best-of-breed specialty vendors to support a wide range of supply chain functions. Exhibit 1 gives a breakdown of the sources they turn to for the various applications.The Tech Behind it All
As companies are assessing the latest and greatest supply chain solutions, they're also looking at the technology behind those systems. Right now, for example, some have their hopes pinned on new combination RFID-GPS systems that integrate the two technologies into sensors and cellular devices. “Combining the two technologies allows tags to be used in every environment—whether they are remote or local,” says Grackin, “and solves the problem of 'where in the world is the reader?'”
At both the enterprise level and the third party (3PL) level, Francis says GPS is providing shippers with much more detail than they previously were able to access. Advancements in the technology is allowing for a “merging of fields” which enables companies to reroute shipments in the field (when an order change comes in, for example), thanks to the fact that their exact locations are known.
Francis says he “still hasn't seen the killer app for RFID that everyone is waiting for,” but adds that the technology has been most effective in military logistics applications, particularly in reverse logistics. “When you return from the field with material, you don't have a lot of time to scan in the bar codes on your trucks for parts,” Francis explains. “You'd rather put them in a box and have someone else know what's in them by simply punching a button.”
From her vantage point as research director at AMR Research in Boston, Jane Barrett says that adoption of RFID and service-oriented architecture (SOA) have so far been “slower than the vendors would like.” With companies under pressure to finish projects, getting new technologies isn't always easy. “Companies don't always feel that they will get the ROI that they want, and they often lack the skills and resources to get these new technologies,” says Barrett. “In some cases the technology is out there, but companies are under such pressure to try to keep the wheels turning, and as a result are struggling to adopt it.”What the Future Holds
As technology continues to evolve, so too do the supply chain applications that companies are using to increase visibility, optimize operations, streamline transportation channels, and increase their bottom lines. Studies by AMR Research show that these applications will be driven by customer demands, heightened global competition, and regulatory compliance among other issues. (Exhibit 2 shows the issues impacting application investments.)
Looking forward, Grackin sees more developers looking to address risk management, and creating data and the solutions that surround such activities. “Future software applications will have to understand and embrace a new set of performance matrix around supply chain management, such as those that can look at existing models and try to extrapolate what can go wrong,” the Marsh consultant says. “While we've seen architectures in the risk management arena, we haven't really seen the data and solutions yet.”
In looking at the 3PL space, Francis says optimization will continue to be an ongoing goal for these providers and their clients. Many are beginning to use solutions from vendors like Xelocity, for example, to model their entire logistics network and develop their RFPs. “We see a big trend in custom logistics providers using this type of simulation software to set up their contracts,” says Francis. “Using this process, the 3PLs can then do pre-execution using a fairly accurate model that helps them understand the level of optimization necessary to go into the contract bid.”
Calling SOA “more rhetoric than reality” and a “slow, gradual process,” Banker says software as a whole is becoming more SOA-like every day. “Some suppliers are ahead of others,” he says. “In TMS, for example, on-demand works pretty well and is becoming more and more prevalent.”
Banker sees more supply chain managers turning to voice applications in the future. “I'm hearing from companies that voice is coming up in more and more deals,” says Banker, who expects voice to be integrated with other systems for maximum effectiveness. “It's sort of the multi-modal idea of being able to use voice in the beginning in conjunction with other applications.”
Finally, Banker says shippers are showing an interest in the use of appointment scheduling capabilities based on user-defined business tools such as optimization as well as dynamic routing guides that allow companies to select the most efficient and affordable routes possible for the shipment of goods. “This is a relatively new application that factors in carrier performance and dynamically adjusts based on that measure,” says Banker. “It's a relatively new technology that users are highly interested in.”More to Come
Viswanathan of the Aberdeen Group expects the evolution of service or “interarchitecture” and master data management to come to the forefront of supply chain applications in the future, and to result in further innovations over the next few years. More and more, he says, there is a need for the creation of globally-integrated supply chains, with all trading partners (suppliers, customers, shippers and carriers alike) functioning as part of a single, large supply chain, rather than a bunch of individual ones.
“Going forward,” says Viswanathan, “I see SOA and master data management allowing companies to synchronize across these disparate systems.”
As they struggle under the pressure of rising commodity costs and competition both domestically and overseas, expect more shippers to look to technology to solve their supply chain problems. Vendors are stepping up to the plate and coming up with new technologies and solutions to meet their customers' growing needs.
“Many of today's supply chains were designed around $20-a-barrel oil, and now many companies are rethinking what their entire supply chains look like,” says AMR's Barrett. “Technology is one major piece of that puzzle.”
By Bridget McCrea -- Supply Chain Management Review, 9/1/2008
You've heard that technology moves at the speed of light, and nowhere is this more evident than in the supply chain space, where new and improved offerings crop up every year. There are new iterations of TMS, WMS, ERP and GTM systems to test out, budding technologies like RFID and GPS to try, and many other options at your fingertips in this age of innovation.
In this article, we'll divide the supply chain technology space into segments—the software and solutions that vendors are developing, and the technology that they're using to make those systems better, faster and cheaper. Then, we'll look at what's around the next corner, what's coming down the pike, and the directions that software and technology are likely to take in the years to come.
So strap yourself in, sit back and enjoy the ride as we take you through the present and future of supply chain technology.Software and Solutions
Historically, supply chain software has been divided into two broad categories: supply chain execution (the optimization of product and service flow from source to customer) and supply chain planning (the coordination of assets to optimize the delivery of goods, services and information from supplier to customer). Over the last year, however, the lines between the two have become blurred, with new software bridging into both areas.
Nari Viswanathan, research director, supply chain management, for Aberdeen Group in Boston, points to One Network as a vendor that's helping to bridge the gap. “Its solution can do both planning and execution,” says Viswanathan, “and provides solutions that cover a wide variety of user roles and functions.” He says shippers are embracing the trend, with large high-tech, CPG, aerospace and defense manufacturers purchasing the software, which “sits on top of existing ERP systems.”
Also growing in popularity right now is the use of replenishment software, which is being developed by vendors like Oracle. Credit the fast-paced manufacturing environment with stoking the need for such systems, which help shippers achieve faster replenishment processes.
“This software runs several times a day, making use of the demand pattern provided by retailers,” says Viswanathan. “For a DVD manufacturer, for example, the software can help retailers replenish the stock within just a few hours.”
Joe Francis, executive director of technology for the Supply Chain Council in Washington, D.C., says global visibility has come to the forefront for many companies. And this, in turn, has pushed vendors to come up with solutions that effectively make the world smaller for those doing business internationally.
“Global visibility is the best practice that everyone wants right now,” says Francis. “Bad events are so disruptive that we're starting to see much more emphasis on track-and-trace and predictive events control.” Such controls aren't necessarily the domain of large ERP systems, says Francis, which tend to be more transaction-oriented in nature, rather than predictive. For help, shippers are turning to more specialized supply chain applications that can better tackle the global environment.
According to Steve Banker, director of supply chain management at Boston-based ARC Advisory Group, a recent survey of 140 supply chain managers uncovered TMS as the top-of-mind technology solution right now. Banker says that high fuel costs and a growing interest in green initiatives are pushing shippers in that direction, followed closely by WMS solutions that allow shippers to use RFID or speech recognition in their DCs. “TMS ranks the highest, and WMS is next as the most important supply chain applications right now,” Banker says.
Within those two categories, on-demand or “fast” solutions have gained much traction over the last few years. “Everyone has embraced the Web—particularly in the transportation realm—as the application space for solutions,” says Ann Grackin, managing director, global supply chain risk intelligence for Marsh Consulting in New York. Such solutions are particularly attractive for shippers that want to get up and running fast (without having to deal with the purchase-and-install process) at an affordable price and in an application environment where their trading partners can do the same.
“The concept isn't new, but the rate of adoption of these on-demand systems is increasing,” says Grackin. “Not just because we're seeing more complex supply chain networks that have to talk to each other, but also due to the increased need for visibility. The Web is the way to get that done.”
So whereas in the past, large companies would send out mandates to their trading partners to get hooked up on a specific solution, today those same firms are closely collaborating with their vendors and customers to create systems that help the various entities work together in the most efficient manner possible. Grackin points to the bumper crop of product recalls and counterfeit challenges in 2007 as one of the major catalysts for change in that arena.
“This year, we've seen a 2.7 percent increase in border seizures of counterfeit product, and that number could rise to 5 percent by the end of the year,” says Grackin. “That's driving companies to sit down with their trading partners to figure out how they can work together better and secure their supply chains while also increasing visibility and transparency. Then, they're coming up with strategies to put those discussions into action.”
According to AMR Research, users will be reaching out to both ERP vendors and so called best-of-breed specialty vendors to support a wide range of supply chain functions. Exhibit 1 gives a breakdown of the sources they turn to for the various applications.The Tech Behind it All
As companies are assessing the latest and greatest supply chain solutions, they're also looking at the technology behind those systems. Right now, for example, some have their hopes pinned on new combination RFID-GPS systems that integrate the two technologies into sensors and cellular devices. “Combining the two technologies allows tags to be used in every environment—whether they are remote or local,” says Grackin, “and solves the problem of 'where in the world is the reader?'”
At both the enterprise level and the third party (3PL) level, Francis says GPS is providing shippers with much more detail than they previously were able to access. Advancements in the technology is allowing for a “merging of fields” which enables companies to reroute shipments in the field (when an order change comes in, for example), thanks to the fact that their exact locations are known.
Francis says he “still hasn't seen the killer app for RFID that everyone is waiting for,” but adds that the technology has been most effective in military logistics applications, particularly in reverse logistics. “When you return from the field with material, you don't have a lot of time to scan in the bar codes on your trucks for parts,” Francis explains. “You'd rather put them in a box and have someone else know what's in them by simply punching a button.”
From her vantage point as research director at AMR Research in Boston, Jane Barrett says that adoption of RFID and service-oriented architecture (SOA) have so far been “slower than the vendors would like.” With companies under pressure to finish projects, getting new technologies isn't always easy. “Companies don't always feel that they will get the ROI that they want, and they often lack the skills and resources to get these new technologies,” says Barrett. “In some cases the technology is out there, but companies are under such pressure to try to keep the wheels turning, and as a result are struggling to adopt it.”What the Future Holds
As technology continues to evolve, so too do the supply chain applications that companies are using to increase visibility, optimize operations, streamline transportation channels, and increase their bottom lines. Studies by AMR Research show that these applications will be driven by customer demands, heightened global competition, and regulatory compliance among other issues. (Exhibit 2 shows the issues impacting application investments.)
Looking forward, Grackin sees more developers looking to address risk management, and creating data and the solutions that surround such activities. “Future software applications will have to understand and embrace a new set of performance matrix around supply chain management, such as those that can look at existing models and try to extrapolate what can go wrong,” the Marsh consultant says. “While we've seen architectures in the risk management arena, we haven't really seen the data and solutions yet.”
In looking at the 3PL space, Francis says optimization will continue to be an ongoing goal for these providers and their clients. Many are beginning to use solutions from vendors like Xelocity, for example, to model their entire logistics network and develop their RFPs. “We see a big trend in custom logistics providers using this type of simulation software to set up their contracts,” says Francis. “Using this process, the 3PLs can then do pre-execution using a fairly accurate model that helps them understand the level of optimization necessary to go into the contract bid.”
Calling SOA “more rhetoric than reality” and a “slow, gradual process,” Banker says software as a whole is becoming more SOA-like every day. “Some suppliers are ahead of others,” he says. “In TMS, for example, on-demand works pretty well and is becoming more and more prevalent.”
Banker sees more supply chain managers turning to voice applications in the future. “I'm hearing from companies that voice is coming up in more and more deals,” says Banker, who expects voice to be integrated with other systems for maximum effectiveness. “It's sort of the multi-modal idea of being able to use voice in the beginning in conjunction with other applications.”
Finally, Banker says shippers are showing an interest in the use of appointment scheduling capabilities based on user-defined business tools such as optimization as well as dynamic routing guides that allow companies to select the most efficient and affordable routes possible for the shipment of goods. “This is a relatively new application that factors in carrier performance and dynamically adjusts based on that measure,” says Banker. “It's a relatively new technology that users are highly interested in.”More to Come
Viswanathan of the Aberdeen Group expects the evolution of service or “interarchitecture” and master data management to come to the forefront of supply chain applications in the future, and to result in further innovations over the next few years. More and more, he says, there is a need for the creation of globally-integrated supply chains, with all trading partners (suppliers, customers, shippers and carriers alike) functioning as part of a single, large supply chain, rather than a bunch of individual ones.
“Going forward,” says Viswanathan, “I see SOA and master data management allowing companies to synchronize across these disparate systems.”
As they struggle under the pressure of rising commodity costs and competition both domestically and overseas, expect more shippers to look to technology to solve their supply chain problems. Vendors are stepping up to the plate and coming up with new technologies and solutions to meet their customers' growing needs.
“Many of today's supply chains were designed around $20-a-barrel oil, and now many companies are rethinking what their entire supply chains look like,” says AMR's Barrett. “Technology is one major piece of that puzzle.”
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