Multi Channel Fulfilment for Retailers

I recently had cause to look at this solution from the IVIS Group.

Smart retailers now understand that gaining the potential benefits of a multichannel strategy - increased market share, increased sales, improved customer equity and reduced costs - takes a lot more than simply expanding the number of channels used to reach customers.

Giving your customers the consistent and rich buying experience they demand means ensuring that your brand, products, promotions and pricing are presented in a coherent way to all customers, whatever channel or mix of

channels they choose to buy from.

Setting up and operating a multi-channel environment opens up huge opportunities but also brings many challenges, principally the need for well managed, consistent and rich information across all channels.

The solution as presented in the IVIS whitepaper assists in:

• Aligning information across channels to ensure a consistent customer experience
• Integrating information - product, price, descriptions, specifications, availability and images - across online and offline channels to increase customer satisfaction
• Delivering cross-channel category management, merchandising and promotions
• Enabling cross-selling and up-selling by optimising the purchasing process from research to browsing and point-of-sale
• Facilitating rapid implementation of new channels, products, partners and processes
• Enabling dynamic promotion of high margin and overstock products while demoting out of stock and uncompetitive products