The rise & rise of Private Label Retailing

The Global Private Label Mgmt (PLM) trend (as seen in the USA , UK) is well and truly on the rise in Australian Retail. Most big retailers are actively growing their stable of private label products.

Private label used to be less than 5% of revenue but today the targets are up as high as 40+%.

This makes sense if you're in the FMCG sector , pharma sector or any retail arena that has high and competitive volume sales.

But we should also be aware that PLM can deliver;

■ Greater product innovation and brand differentiation

■ Accelerated sales and reduce market lead times

■ Streamlined supply chain working practices

■ Collaborative category management

■ Complete and validated product due diligence

■ One truth database for providing consumer facing information

■ Compliance to legal, ethical, environmental and safety regulations

■ Increased sales volume and reduced time to market

■ Elimination of duplication and waste

■ Control of brand integrity

■ Create a collaborative product development environment for retail colleagues;

■ Collaborate with suppliers and 3rd parties critical to your supply chain, e.g. laboratories or auditors, around one dataset and one lifecycle process;

■ Rapidly increase private label volume without increasing costs;

If you'd like to know more then please contact me or click on the link above..