The 6 Laws Of Customer Experience

BRUCE TEMKIN has a great blog site : http://www.experiencematters.wordpress.com/

A recent whitepaper by Bruce lists and discusses the 6 Laws Of Customer Experience.

1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.


THE BOTTOM LINE: WHEN IT COMES TO THE 6 LAWS OF
CUSTOMER EXPERIENCE, IGNORANCE IS NOT A VALID DEFENSE.

Check out his website and blog for more details and a full white paper