As marketing budgets are cut, PR is picking up a lot of the frontline responsibility to maintain market share and protect corporate reputation.
However the fragmentation of media channels and the increased velocity and volatility of issues in today’s business climate is making it increasingly difficult for Communications Directors to keep on top of the task.
The risk runs from lower quality and quantity of press coverage relative to competitors, to potentially catastrophic communications and reputational failure.
Today’s business imperative is to equip PR operations with the means to enhance both operational and strategic performance while maintaining a rigorous control over costs.
State-of-the art Media Engagement Platforms do exist to dramatically enhance both operational and strategic performance. From a centralized platform, every aspect of the PR process can be streamlined, from list building to news distribution and monitoring to measuring results.
Organizations can leverage these innovations to generate dramatic time savings and higher productivity, better internal co-ordination and orchestration and enhance their media relationships for a higher quality and quantity of coverage.
Quite simply they can consistently outperform their less enabled competition in share of media voice, media recommendations and perception of brand value.
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