Tesco in the UK is set to re-launch its Clubcard loyalty scheme in the next few weeks, in an effort to further build brand loyalty. The re-launch is reportedly likely to be based around the things customers can do with Clubcard and features a significant investment by Tesco’s own admission. The move is part of the retailer’s strategy to get a balance between price and loyalty programmes, as a means of rewarding customers. The chain will likely be looking to ramp-up both its marketing communications of Tesco Clubcard, as well as the analysis of its shopper behaviour data. Industry sources suggest Tesco will need to expand its Clubcard marketing to digital channels as part of the re-launch.
Tesco's focus on Loyalty and multi-media is testiment to the uplift retailers can obtain and retain with a solid focus on Loyalty & multi-media channels marketing.
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